Hackett is a classic British brand with an extensive range of clothes and accessories. It corresponds to the needs of men who, irrespective of age, want to dress stylishly and to whom quality is more important than fashion trends. The brand gets its inspiration from the traditions of British clothing - without being old fashioned - and positions products rather as evolutionary than revolutionary. Clothes in the range look a lot like those from twenty years ago, but like Jeremy Hackett says: “Our clothes wear in, not out”. The title ‘Essential British Kit’ perfectly summarised the brand.